Skin care products for influencers: The path to an authentic beauty brand
Influencers are the new brand makers, with own skin care products for influencers. Anyone who provides thousands or even millions of followers with daily inspiration on topics such as beauty, skin care and lifestyle not only has the potential to make recommendations, but also the opportunity to become a brand themselves.
Own skin care products for influencers are no longer a trend, but a real business opportunity.
But how do you make the leap from content creator to cosmetics brand? What should influencers bear in mind if they want to put their name on a serum, cream or complete skincare set?
Why influencers should start their own cosmetics brand
Influencers enjoy the trust of their community – especially when it comes to skincare. Many followers blindly follow their recommendations. So what could be more natural than investing this trust in your own product?
Advantages at a glance:
• Brand building: – Build a long-term beauty brand with recognition value
• Monetisation: direct income from product sales instead of pure advertising partnerships
– Credibility: products that really suit your own skin and philosophy.
• Independence: Your own skincare products offer maximum creative control.
What do you need skin care products for influencers?
To successfully launch your own skin care products for influencers, you need more than just a good idea. The most important steps are:
1. Product idea and positioning: What should the product do? Who is it intended for?
2. Formula development: Consultation with experienced cosmetics experts on skin type, active ingredient profile and brand story.
3. Packaging design and brand identity: Everything from the tube to the typography must be consistent.
4. Legal compliance: Compliant INCI declaration, safety assessment, CPNP notification.
5. Production: small quantities or large quantities, depending on range and strategy
Skin care products for influencers: Why Cosmacon?
Cosmacon has been a partner to brands and start-ups for over a decade – and increasingly to influencers who want to launch their own skincare range.
What sets us apart:
• Complete development support: from the initial idea to the finished product
• Customised formulations: no ‘white label’ solutions – you get your own unique product
• Flexible quantities: ideal for micro-influencers with a limited start-up budget.
• Legally compliant documentation including safety report and CPNP notification
• Professional communication: you have a dedicated contact person – no hotline, no chaos
Examples of successful influencer products
Influencers such as Hyram, NikkieTutorials, xskincare and Mrs. Bella are leading the way – their own skincare lines are real bestsellers.
And in German-speaking countries, too, many micro-influencers are proving that you don’t need millions of followers to sell skincare successfully – just a clear niche and a high-quality product.
Your path to your own skincare brand
Would you like to launch a clean beauty serum for sensitive skin, a luxurious glow cream or a minimalist unisex line? At Cosmacon, you’ll find the right experts to turn your idea into a market-ready product.
🧴 Your community trusts you. Give them a product you trust 100%.