formulation mistake I see time and time again in start-ups
Developing cosmetic products is an art – and a real challenge, especially for start-ups. Time and again, I see the same wording mistakes that jeopardise not only product quality but also brand image. In this article, I will show you three typical wording mistakes – and how you can avoid them from the outset. …
Free From …
In the cosmetics industry, there is currently a new trend that is gaining popularity. Clean Beauty or free from beauty is the buzzword, with “clean” in this context meaning “free from …”. However, exactly how Free from beauty is defined is often purely a matter of interpretation, because the term is currently not yet subject…
Frotox cooling method
Frotox cooling method is one of new cosmetic treatments. Sooner or later, everyone develops wrinkles. When they first become noticeable varies, as the process depends on many factors. Genetic predisposition, individual lifestyle and, ultimately, diet are just some of the aspects on which the development of wrinkles depends. In principle, wrinkles can be categorised into…
Fynbos honey – South Africa’s golden elixir
Fynbos honey is one of the most valuable and exclusive types of honey in the world. It is produced by the Cape honey bee (Apis mellifera capensis), which is found exclusively in the fynbos biome of South Africa’s Western Cape. This unique region is famous for its botanical diversity and is one of the most…