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Own brand of natural cosmetics

Cosmacon can offer you your own brand of natural cosmetics

Natural cosmetics are in vogue, as more and more consumers want to avoid “chemicals” in their skin and body care products. Instead, they are looking for ways to care for themselves naturally and without the use of critical substances.

At Cosmacon, we can offer you your own brand of natural cosmetics. However, you should have a clear idea of your products in advance. It is often helpful to ask yourself some basic questions.

If we offer you your own brand of natural cosmetics, we should know, for example, how your label will differ from other brands and what characteristics you want to give it.

Is there an exciting story or personal experience behind your idea? And why are you the perfect person for this brand?

Before a company can offer you a private label natural cosmetics brand, the financial framework should also be clarified. The product launch alone usually costs around €30,000. The first year on the market costs at least the same amount.

Please bear in mind that you must have financial security even if your products are not yet profitable at the beginning.

 

 

The most important questions before we offer you your own natural cosmetics brand

If we offer you your own natural cosmetics brand, we need to know in advance how you define your target group. What solutions can your products offer? And: Can the desired target group even afford the planned price segment?

Does the chosen brand name fit the products and the target group? Is it distinctive, memorable, and unique?

All these points should be clarified before we start developing your private label.

Another key aspect is the distribution channels. Do you prefer direct sales, sales through department stores, or online sales, e.g., via Amazon?

But here, too, the question is: Is your target group even active on these channels, or do they prefer other shopping options?

And how are your direct competitors positioned?

Good to know: If your products are also to be sold in other EU countries, they must be labeled in accordance with the standards there.

 

 

A topic that is often underestimated

Before we offer you a private label natural cosmetics brand, it should also be clarified who will be responsible for your social media channels in the future.

Do you have time to take on this task yourself? Or is there someone who can support you in this?

An often overlooked question – but essential when we offer a private label natural cosmetics brand: Can you guarantee consistently high quality even if demand suddenly increases?

By the way: When we develop your natural cosmetics, our answer is always yes.

 

 

You should also know the following when we offer you your own brand of natural cosmetics

Under which natural cosmetics label would you like to offer your products?

The following are available to choose from, for example:

  • NATRUE, founded in 2007, with over 6,000 certified products worldwide
  • COSMOS, administered by a standard based in Brussels
  • EcoCert, one of the best-known organic certification bodies worldwide
  • V-Label, the seal of the European Vegetarian Union
  • Vegan Society, based in the UK, founded in 1944
  • ICADA, an international cosmetics association with EU connections

All of these seals are highly regarded – but they also come with challenges.

Certification makes you dependent on third parties. The processing time is often two to six months. So you should allow sufficient time before we realize your own brand of natural cosmetics.

In addition, there are additional contracts and usually not inconsiderable annual fees.

That is why we now recommend natural cosmetics certification according to ISO 16128 above all:

It is simple, transparent, cost-effective – and easy for your customers to understand.

 

 

You can only benefit when we offer you your own natural cosmetics brand

Cosmacon takes care of the development of unique formulas and all associated processes for you: manufacturing, approval, organization of compatibility and efficacy tests.

We are the right partner for you – and can offer you your own natural cosmetics brand that is optimally tailored to your ideas, needs, and target groups. Contact us!

 

When products are needed quickly:

✨ Our partner Tojo Cosmetics offers innovative, active ingredient-rich private label products – quickly available, high quality and perfect for brands that want to impress with passion and quality.