Immediate effect: visible results in just a few minutes
In a world where consumers expect quick results, the immediate effect is becoming increasingly important in skin and hair care. While classic active ingredients focus on long-term anti-ageing and regeneration processes, modern cosmetic raw materials deliver measurable results in just a few minutes. This trend is more than just a ‘quick fix’: it combines scientifically proven mechanisms with immediate effects, thereby increasing attractiveness, brand loyalty and customer satisfaction.
The trend towards immediate effects
Studies show that consumers prefer products that produce immediately visible and noticeable changes. An immediate effect can take the form of noticeable smoothing, a hydration boost or an instantly mattified complexion, for example. Modern formulations increasingly combine this rapid benefit with long-term effectiveness.
Important active ingredients with immediate effect:
1. Gamma-MAX – hydration in minutes
Mode of action: Gamma-MAX acts as a highly effective humectant and draws water molecules into the stratum corneum. It improves hydration just 30 minutes after application.
Studies have shown a significant increase in skin moisture, which was greater than that achieved with hyaluronic acid in comparable concentrations.
Physicochemical data: highly water-soluble, clear solutions, stable in a wide pH range (approx. 4.0–7.0).
Immediate effect: rapid plumping effect with visible skin hydration.
2. LIFTONIN®-XPRESS – firming in seconds
Mode of action: it forms a biopolymer network of phycocolloids, pullulan and hydroxypropyl methylcellulose, which forms a firming film on the skin.
Effectiveness: Smoothes fine lines within 30 seconds, with the effect lasting for several hours.
Physicochemical data: water-soluble, film-forming, viscosity approx. 50–150 mPa·s (in solution), pH stable in the range 5.0–7.5.
Immediate effect: Noticeable lifting and smoothing effect after just one application.
3. Amihope LL: Instantly mattifies and refines.
Mode of action: Lauroyl L-lysine absorbs excess sebum and creates a soft-focus effect. At the same time, it improves skin sensitivity.
Effectiveness: Immediately after application, shine is reduced and a matt, smooth finish is visible.
Physicochemical data: fine, white powder with low solubility in water, melting point approx. 280 °C, pH neutral in formulations.
Immediate effect: immediately visible mattifying and refined skin appearance.
4. DEFENSIL®-SOFT & DEFENSIL®-PLUS – Immediate soothing
Mode of action: DEFENSIL®-SOFT blocks the TRPV1 receptor and reduces neurogenic inflammation. DEFENSIL®-PLUS reduces pro-inflammatory mediators and strengthens the skin barrier.
Effectiveness: Noticeable reduction in irritation within 15 minutes.
Physicochemical data: Lipophilic plant extracts, oily consistency, stable in the pH range 4.5–7.0.
Immediate effect: Soothing and reduction of redness in no time.
5. Hydra Synol® DOI: Instant hair shine.
Mode of action: Strengthens the hair structure by activating tight junctions and ceramide formation. It smoothes the hair cuticle.
Effectiveness: Measurable increase in shine immediately after application in in vivo tests.
Physicochemical data: Clear, slightly oily liquid with good formulability in leave-on and rinse-off products.
Immediate effect: Visibly shiny hair after the first application.
6. Ajidew ZN-100 – Real-time microcirculation
Mode of action: Zinc PCA increases nitric oxide production, thereby promoting blood circulation and skin renewal.
Effectiveness: Improvement in microcirculation just a few minutes after application.
Physicochemical data: white to slightly hygroscopic powder, highly water-soluble, stable at pH 5.0–7.0.
Immediate effect: fresh, well-circulated skin with a revitalised appearance.
Conclusion: the immediate effect is the future of cosmetics.
The immediate effect is no longer just a marketing promise – it is a measurable quality criterion for modern skin and hair care. Whether hydration, lifting, mattifying, soothing, shine or microcirculation: active ingredients such as Gamma-MAX, LIFTONIN®-XPRESS, Amihope LL, DEFENSIL®, Hydra Synol® DOI and Ajidew ZN-100 open up completely new possibilities for innovative cosmetic products.
At Cosmacon, we develop tailor-made formulations with active ingredients that achieve an immediate effect for our customers – from lifting serums to repair masks.
Together with Tojo Cosmetics, we showcase your brand with ready-to-use private label products that impress with their effectiveness, skin compatibility and market success.
Contact us – we will be happy to advise and develop products for you!