![\"DSCF5008\"](\"https:\/\/www.cosmacon.de\/wp-content\/uploads\/2024\/06\/DSCF5008.jpg\" "\\"DSCF5008\\"")
\n\tDo you supply raw materials or active ingredients to the cosmetic industry? Do you have a fabulous new ingredient that has not been fully explored to see what it is capable of? Or has your ingredient been on the market for several years with dwindling sales?<\/p>\n\t\t\t\t\n\t
The potential of many raw materials and active ingredients is often not fully realised. Of course, it makes sense to position a new material as having a principal use. Experience has shown us that many raw material suppliers do not realise what an unpolished diamond they are selling.<\/p>\n
Communicating new discoveries and new properties of an established raw material will support sales and stimulate the interest of developers. New facets of a raw material can lead to new ideas and claims for a particular product. The ingredient or raw material is known to the company and listed in their protocols meaning it could be implemented sooner in new products – a great advantage to the supplier. In comparison, a new material will always face questions: What is better established or new? What properties are more exciting and technically innovative?<\/p>\n
Each new question draws out the time to market and adds risk to the end product.<\/p>\n
If you succeed in further developing your already established materials by presenting new research results, your old material will always remain current and innovative and contribute to your reputation and profitability.<\/p>\n